Newspapers Are Struggling
Posted by Mark Levy | Posted in News | Posted on 15-01-2010
Tags: Business model, Newspaper
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2009 saw a few newspapers change their business model to an online focus or shut down completely. 2010 will most likely see the same struggle and, perhaps, new business models emerge for these media entities. One thing is clear, the era of Americans reading a daily newspaper each and every day is coming to an end. Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper, according to a new Harris Poll survey.
One reason for the dying of the daily newspaper is the graying of the daily readership. Almost two-thirds of those aged 55 and older (64%) say they still read a daily newspaper almost every day. The younger one is, however, the less often they read newspapers. Just over two in five of those aged 45-54 (44%) read a paper almost every day as do 36% of those aged 35-44. But less than one quarter of those aged 18-34 (23%) say they read a newspaper almost every day while 17% in this age group say they never read a daily newspaper.
