How Publishers Are Preparing for the Digital Market
Posted by Mark Levy | Posted in Digital Publishing, News, Research | Posted on 14-12-2009
Tags: Business model, Distribution, Newspaper
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Image by Getty Images via Daylife
70% of publishers are paying more attention to the mobile market this year than last. And 20% are giving it their same attention. Print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate additional revenue while offering advertisers the chance to reach locally targeted, engaged audiences. Publishers recognize the growing importance of mobile devices in consumers' daily lives and are actively embracing mobile, according to a study by Audit Bureau of Circulations.
