Social Media, Mobile and Online Radio, Wi-Fi Up, Broadband Leveling Says Arbitron
Posted by Mark Levy | Posted in Research | Posted on 12-04-2010
Tags: FM broadcasting, IPad, Mobile phone, Wi-Fi
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The percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached almost half (48%) of the population in 2010 – double the level from two years ago (24% in 2008). Consumer use of social networking sites is not just a youth phenomenon. While nearly eight in ten teens (78%) and 18 to 24s (77%) have personal profile pages, almost two-thirds of 25 to 34s (65%) and half of 35 to 44s (51%) also now have personal profile pages. 30% of Americans age 12 and older, who have a profile on at least one social networking Web site, use those sites “several times a day” compared with only 18% one year ago, according to a new survey from Arbitron. Download a free copy
The use of social networking sites has expanded beyond younger consumers, with substantial numbers of Americans over the age of 35 now using social media. Social networking has become a part of mainstream media behavior.
Americans continue to hold radio in high regard, with nearly eight in ten saying they plan to listen to as much AM/FM radio in the future as they do now – despite advances of technology. Younger consumers show interest in radio on mobile phones. More than four in ten mobile phone owners age 12 to 24 say they would listen more to FM radio if a tuner were built into those phones.
