MaxxoMedia Digital Media and Entertainment Trends

Mobile social gaming community Cellufun is letting its eight million monthly visitors create discussion groups and advertisers can use this content to psychographically target their ads to members.

Each group has real-time chat and its own private forums as well as officers who get to decide membership criteria and review applications. Group affiliations also appear on users’ home pages, enhancing social ties throughout the community.

“Cellufun has become a social hub for millions of users all over the world, and they’re increasingly opting to spend time on our site rather than PC focused social networks like MySpace, Facebook, and hi5,” said Keith Katz, VP of Marketing at Cellufun. “We’ve always had informal groups popping up and posting in various forums, but one of our most frequent user requests has been to have a more formalized system for creating affinity groups, much like what’s available on various Web-based sites.

By Mark Levy, CEO MaxxoMedia

Last week, Las Vegas played host to the telecommunications industry’s annual CTIA conference. Over 20,000 people converged for the event to exhibit and explore the many opportunities of the wireless telecom world. Vendors were on hand to showcase the latest mobile-based applications — here are a few that stood out for me.

PC Games Come To Life On Mobile Phones

Back in 2003, Universal Pictures released “The Incredible Hulk” movie. About one month prior to the movie hitting theatres, I was part of a team that licensed the mobile content rights to the movie from Universal and Marvel. We had the rights to make a mobile game along with releasing various ringtones and graphics. Given the time frame to produce and release the game, we opted to produce a simple puzzle game.