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PlaySpan, run 12-year-old founder, gets $6.5M in venture capital

Venturebeat: A Silicon Valley company co-founded by a 12-year-old has just raised $6.5 million in venture capital. PlaySpan, based in Santa Clara, Calif. says it offers game publishers a technology that lets users make payments and shop for other items. It calls itself the first “publisher-sponsored...

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Digital Marketing Budgets – More Science than Art

Posted by Mark Levy | Posted in Marketing | Posted on 16-02-2010

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Image via CrunchBase

The shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010 with 46% of companies plan to increase their marketing budgets in 2010 and 66% will increase their investments in digital marketing channels. 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, according to a new Econsultancy survey.

* 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels: