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Cellufun discussion groups let advertisers target psychographically

Mobile social gaming community Cellufun is letting its eight million monthly visitors create discussion groups and advertisers can use this content to psychographically target their ads to members. Each group has real-time chat and its own private forums as well as officers who get to decide membership...

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Web 3.0 Tools Worth Bookmarking

Posted by Mark Levy | Posted in Web 3.0 | Posted on 19-01-2010

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Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web – Web 3.0 site worth bookmarking.

Mobile applications have long been aimed at giving subscribers information specific to their whereabouts, but now we’re seeing even more intelligent ideas. Loopt.com is a new one this year that blends our love of social networking with location-based services. It’s has been described as a ‘social compass’ as it detects not only where you are on the map, but also pinpoints your mobile friends in the vicinity. Loopt is US-centric at present, but the company says it working on looping up Europe. I personally have become a fan of FourSquare and I’ve gone many associates addict to it.  

Maps: Google street map hit the news early this year with its controversial drive-by views of people’s front doors and people themselves. But, Google doesn’t have a monopoly on innovative mapping. Openstreetmap.org is about people mapping everything from great hiking routes to off-piste ski runs or and wine tours, and it’s mapping the world.