Featured Post

MTV Networks claims mantle of top mobile video provider

By Mickey Alam Khan From Mobile Marketer Daily King of the hill MTV Networks claims to have streamed more than 57 million mobile videos across all its brands and carriers, a milestone that’s a big boost for the medium. The 94 percent growth was recorded from February 2007 to February 2008, convincing...

Read More

Free Teen Wireless Whitepaper by MultiMedia Intelligence

Posted by Mark Levy | Posted in Digital Kids, Mobile | Posted on 16-09-2008

Tags: , , ,

0

SCOTTSDALE, Ariz., September 16, 2008–Market research and consultancy, MultiMedia Intelligence, announces the release of its free whitepaper on the US wireless teen market, characterizing the market for mobile phone services by US 12-17 year old teens. The whitepaper is free to download at http://www.MultiMediaIntelligence.com

The teen market is an especially appealing market for two reasons. First, it is a primary source of new subscribers for carriers. Less than 40% of pre-teens have mobile service. By age 17, 84% of teens have wireless services, with the penetration skewing higher for females. Second, teens teach older demographic how to use their handsets.