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TV Widgets – What’s Your Interest?

Posted by Mark Levy | Posted in TV | Posted on 15-06-2010

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Flickr Widget
Image by Myles! via Flickr

A growing set of consumer electronics devices, ranging from web-enabled TVs, to Blu-ray players and over-the-top set-top boxes support TV widgets. Among these TV applications are those that enable users to view YouTube videos, access Netflix, or obtain weather forecasts directly on the TV using a broadband Internet connection.

Research In-Stat research indicates only a modest consumer interest in performing PC-centric applications on the TV. Consumers have higher interest in TV applications that enhance and/or augment the viewing experience, rather than simply provide information that is readily accessible via other screens.