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The Digital Consumer: Digital & Mobile Media Trends in 2007

Posted in Advertising, HDTV, Mobile, Music, VideoGames, What's New | Posted on 01-08-2007 | 188 views

Posted by Rafat Ali

  • Sun 07 Jan 2007 10:19 PM

Oppenheimer & Co., the inv*stm*nt bank, has come out with a 92-page digital media research report from its analysts, examining what they consider the top 10 themes for 2007, and a look back at 2006. The full report is here for download.
The top 10 digital media (it defines the term broadly, and includes media infrastructures as well):
– Consolidation, Deconsolidation, and Swapping continue.
– Mobile Media: Large and Growing
– HDTV makes an Impact
– Cable Plant Upgrades
– Music transitions from offline to online to wireless
– Advertising: New Media gains enable a pushback
– Cable sub growth continues as satellite TV pullback persists and Telcos disappoint
– Gaming: re-start your engines
– Flash – Hybrid flash hard disk drives start to pick up
– 3G WCDMA mobile devices will replace 2G GSM devices
Then it goes into granular details and sub-sectors in digital media.