Viralheat – Real-time social media monitoring and measurement service
Posted in Research | Posted on 10-14-2009 | 634 views
via Viralheat – Real-time social media monitoring and measurement service – Metrowest, Boston, MA.
The rise of blogs, social networks and other social media tools have created a personal opinion bull market with reviews, ratings, recommendations, comments and other forms of online expression. As a result of the increasing impact that online opinion can have on brands, products or services in the marketplace, a range of startups have emerged that help marketers and businesses monitor the buzz and conversations that are taking place online on Twitter, YouTube, Facebo
ok and other social media sites. As social media marketing becomes more and more an integral part of online marketing campaigns, conversations need to be monitored at all times.
We recently looked at Sysomos MAP and Radian6, two high-end services in the social media monitoring and analytics space. In this issue, we’ll take a look at Viralheat, a more recent, low cost offering.
Viralheat is an affordable social media monitoring and measuring service for online marketers, small businesses and digital agencies that offers a range of social media analytics features, covering YouTube, Hulu, Vimeo, Twitter and blogs, to deliver real-time data analysis of consumer generated content on these sites for a price far below what other services are charging. Current clients include Microsoft, Coca-Cola, Tivo, Hilton Hotels, HP and Nokia.
Functionally, Viralheat goes far beyond what free social media monitoring tools offer. The service assists brands, online marketers, small business owners and corporations with monitoring and data analysis of the buzz and conversations that are taking place across 30 video sites, Twitter and tracks keyword and brand mentions on web sites and blogs.
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