While market leaders Google and Bing battle it out, new companies are taking search into uncharted territory.
Tonight MIT Enterprise Forum of the NW featured presenting company Evri, a consumer web company that is changing the way users filter, discover, navigate, and engage with content on the Web. Evriâ€™s web platform scours content from more than tens of thousands of sources, such as real-time news, blogs, and Tweets. It then filters it by timeliness, relevance, and source credibility, and delivers that content to consumers in intelligent streams across multiple platforms.
Joining Evri’s CEO, Will Hunsinger, was a panel of leading experts, covering the challenges, issues, and opportunities in the world of search and information discovery.
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Will Hunsinger, CEO, Evri
Will brings deep knowledge of consumer Web marketing and product management to Evri. Previously, he served as Chief Executive of ad venture Adeze and Entrepreneur-in-Residence at venture capital firm Maveron LLC. Prior to Adeze, he was Vice President and General Manager of Gap Online, and Vice President of Product Management for Gap’s Direct Division. He also served as Senior Director of Strategy and New Business Development for Overture Services prior to its acquisition by Yahoo!, and as Vice President of Business Development and Product Management at Business.com. Will began his career at Andersen Consulting, now Accenture, and graduated from the Georgetown University School of Foreign Service.
Vanessa Fox, Founder, Nine By Blue, and Entrepreneur-in-Residence, Ignition Partners
Called a cyberspace visionary by Seattle Business Monthly, Vanessa is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience at ninebyblue.com, and provides authoritative search-friendly design patterns for developers at janeandrobot.com. Vanessa is also an Entrepreneur-in-Residence with Ignition Partners, Contributing Editor at Search Engine Land, and host of the weekly podcast Office Hours. She previously created Googleâ€™s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search, and was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search. She was recently named one of Seattleâ€™s 2008 top 25 innovators and entrepreneurs. Look for her book Marketing in the Age of Google in early 2010.
Enrique Godreau III, Managing Director, Voyager Capital
Enrique has nearly 30 years of experience in the information technology industry. Enrique’s primary interest is in digital media and wireless businesses. Prior to co-founding Voyager Capital in 1997, he held senior roles with Gartner, Adobe, and Aldus. Enrique began his career with Xerox, including seven years on the research staff of its Palo Alto Research Center (PARC).
He has been involved with many boards, including aQuantive, Attenex, and CapitalStream, and currently serves as a Director of 1020, Global Market Insite, GoAhead Software, Photobucket, and Zebra Imaging. Enrique holds a Bachelorâ€™s degree in Computer Science from Rensselaer Polytechnic Institute.
Ed Lazowska, Bill & Melinda Gates Chair in Computer Science & Engineering,Â University of Washington, Interim Director, University of Washington eScience Institute
Ed holds the Bill & Melinda Gates Chair in Computer Science & Engineering at the University of Washington, where he has served on the faculty for 32 years. His research and teaching concern the design, implementation, and analysis of high-performance computing and communication systems. Ed is a member of the Microsoft Research Technical Advisory Board, and serves as a board member or technical advisor to a number of high-tech companies and venture firms. He co-chaired the Presidentâ€™s Information Technology Advisory Committee from 2003 to 2005, and chairs the Computing Community Consortium, an effort sponsored by the National Science Foundation to engage the computing research community in envisioning more audacious research challenges. Ed is a member of the National Academy of Engineering and a Fellow of the American Academy of Arts & Sciences, ACM, IEEE, and AAAS.
Todd Schwartz, Director of Product Management, Bing, Microsoft Corporation
Todd Schwartz is a Director of Product Management at Microsoft focusing on product, business, and marketing strategy for Bing within the Online Services Division. His team is currently responsible for launching Bing worldwide working with the development, marketing, and PR teams both in the US and internationally. In addition, over the past five years, Todd has held product management and leadership roles within the Microsoft Advertising, Windows Live, and MSN business units.
Prior to joining Microsoft, Todd worked as a management consultant with Deloitte and Accenture helping drive business innovation and growth for Fortune 500 consumer and technology companies. He has also worked in various leadership roles in venture capital, technology startups, and as a Captain in the US Army.
Todd holds an MBA from the MIT Sloan School of Management and B.A. in Economics from Colorado College. Todd is an avid skier, golfer, and technology enthusiast.
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